American sake maker Rock Sake is launching a nationwide campaign aimed at branding their drink as a nutritious alternative to traditional white spirits.
In a press release, the company said they launched the new campaign because of "the movement toward high quality, all natural food and drink continues to gain momentum and Americans need a cocktail that fits in with their healthy lifestyle."
According to Rock Sake, per ounce their spirit is half the calories of vodka, rum and other white spirits and is gluten and sulfite free. Becuase of this, company officials say their brand is an ideal alternative to a martini or glass of wine.
"Two extremely important factors in maintaining good health is watching calorie intake and keeping normal blood sugar levels," says Nutritionist Meg Gotelli. "Mixed drinks and wine can add more than 1500 calories to your intake over the course of a night, not to mention spike blood sugar levels."
An ounce of gin, rum or Vodka contains approximately 60 calories-- on average most sakes contain around 40 calories per ounce. Sake makers may have a hard time convincing consumers that their product is an adequate substitute. White spirits range from 20 percent to 50 percent alcohol per volume, Rock Sake Junmai Ginjo and Rock Sake Cloud contain 15 percent alcohol per volume.
Dine & Cook is the definition of a grassroots effort. Get involved, submit your articles! 
Stay tuned to Dine & Cook for the latest food and beverage book reviews.
Like beer? Well you're in luck, Dine & Cook's beer writer is also a homebrewer.
