Wednesday, 28 July 2010 04:55 Dine & Cook Staff Report

A self-serve frozen yogurt franchise tops this year's Restaurant Business Magazine's Future 50 list.

According to the magazine, Menchie's Yogurt, Inc. is the fastest-growing growing franchise in the food industry. Sales figures in 2009 for the self-service yogurt company were up 748 percent compared to the year before.

"We feel privileged that we achieved this milestone, as this further validates that Menchie's is not only the leader in the frozen yogurt category, but also a major player in the food industry," said Amit Kleinberger, CEO of Menchie's Group, Inc.

Menchie's credits its success to its interactive store experience and its variety of options. Customers create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings. The company heavily targets families and children.

Menchie's has 42 stores open in 11 states, with an additional 45 stores currently in development. Company officials say there are plans to bring the total number of stores in the US to more than 100. Menchie's recently began international development in Canada and Japan, and also plans to operate stores in Mexico, Australia and Dubai in early 2011.

Web Site: http://www.menchies.com/