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Domino's Pizza abandons food styling

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ANN ARBOR, MI -- Domino's Pizza will no longer use advertising that features artistic food photography or fake food touch-ups.

"How many times have you wondered why the products you buy don't look as good in person as they do in TV ads?" said Russell Weiner, Domino's Pizza chief marketing officer. "That's because most of the time companies use artificial techniques to make their products look better than they do when served to you in person. At Domino's, we're proud of the way our pizza looks - and tastes - right out of the oven."

Whether it be a commercial on TV or an advertisement in the local paper, the company will only feature food untouched by stylists or model makers.

 

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